TOUCHPOINT MEETING SERVICES
It was a pleasure working with the Touchpoint team to revamp their existing site. Reworking the messaging, navigation and page structure for improved engagement and usability was the initial focus. It was critical to ensure their services, skills and specialities were accurately represented, especially during the tumultuous year of 2020 and the subsequent hit on the events and tourism industry.
The content and brand was brought to life with succinct copy and headlines, icons, updated imagery, social media integration and clear calls to action throughout. This website is a great example of how a bit of strategy and reframing can make an existing website feel new, fresh and functional.