- Creative and Brand
- Brand identity, visual systems and brand guidelines, art direction, photography direction and video production oversight.
- Design
- Concept development, campaign design, editorial and publication design, large-format and OOH, web and social content.
- Digital Marketing
- Campaign strategy, paid social, SEM/paid search, audience segmentation, retargeting, lead generation, Google Analytics, Google Search Console, email marketing and automation.
- Platforms and Tools
- WordPress, CMS management, MailChimp and Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro).
- Leadership
- Team management, mentoring designers, stakeholder management, budget management and end-to-end project delivery.
- Ways of Working
- Organised, adaptable, solutions-focused, resourceful and commercially-minded.